Barbie Invades the Scene
In the world of dolls, Barbie has been considered as a leader in the doll market worldwide. Since her launch 40 years ago, Barbie continues to reinvent herself by appearing in numerous themes. But, when the Bratz Dolls were introduced last 2001, Mattel-the creator of Barbie-thought of coming out something new by offering a new line of Barbie dolls called "My Scene Barbie".
MY SCENE CHARACTER PROFILES
Targeting the "tween" market of girls, My Scene Barbie dolls promoted a trendier brand compared to the traditional Barbie by making the dolls with heavy make-ups, extra-pouty lips and stylish looks. The character's stylish wardrobe and unique personalities appeals so much to their target market that made the line quite successful.
Barbie is the most popular character in My Scene Barbie. An epitome of a young, modern woman, she loves hanging out in spas and does yoga to keep her body fit. A self-confessed gadget freak, this girl cannot live without cell a phone or a PDA at hand.
While Barbie loves chatting with cuties while drinking iced coffee as a pastime, another character named Kelly, loves to surprise her friends with celeb gifts. Hailing from Hollywood, California, Kelly believes she's a celebrity in training that's why she maintains to be stylish, bold, beautiful and totally outrageous.
While Kelly is pretty famous for her fab adventures with her friends, Madison is known for being a journal freak. Bearing an ultra uptown and urban style, this girl loves getting monis and pedis as her pastime. Like other characters, Madison is all about clothes and spends hours just checking things and trying things out. The original and funky Chelsea is the most 'flirtatious' My Scene character.
A notebook freak and fashion freak, this girl spends her time designing fashion and selling them to flea markets while looking for an cute, artsy and soulful guys. Like Chelsea who loves living in the city, Nolee-the group's total skater chick-also likes cruising around to check the city while getting some exercise.
Delancey is a beach bum who maintains an edgy, funky and super colorful look. Known for her contagious craving in candies and for being stubborn, this girl doesn't take herself seriously but always stick by her friends no matter what. Kenzi, on the other hand, hails form Atlanta, Georgia. A cute girl with a splash of southern sass, Kenzie loves hanging out in the mall while making other people laugh.
To complement the cute and funky girls of My Scene, are the Hudson, the soccer buff; River, the rocker; Sutton, the dancer; and Ellis, the movie freak.
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